06/Marketing / Fintech/2025/Production
BanksBuddy
Full-scale financial services site. Bounce -25%, organic traffic +30%.
-25%
Bounce rate
+30%
Organic traffic
// Overview
Built the production website for a financial services brand: dynamic loan and insurance pages, motion-driven storytelling, SEO-tuned routing.
// Problem
Existing site was static, slow and converted poorly. Needed engagement-first redesign that still ranked.
// Approach
01Next.js App Router with TypeScript + Tailwind.
02Framer Motion choreography on hero + product pages, calibrated to not block interaction.
03Per-product landing pages keyed off a typed content schema for fast SEO iteration.
// Outcome
›Bounce rate -25%
›Organic traffic +30%
›Faster content rollout for marketing team
// Stack
Next.jsTypeScriptTailwindFramer Motion
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